A marketing and communications agency is proving that ‘Business is Good for Britain’ after developing a marketing drive to promote a major challenge.
Carswell Gould beat off rivals from across the South of England to secure the Marketing Campaign of the Year Award (sponsored by the RBS Group), impressing judges with its ability to raise awareness of the GORE-TEX® Arctic Challenge through a mix of high profile PR, web and social media work.
The Southampton-based company, whose client base features Grant Thornton, City College Southampton, PSP, the Mayflower Theatre and many other successful companies, used the integrated communications plan to explore people’s understanding of Rigid Inflatable Boats (RIBs), encouraging them to partake in outdoor activities and delivering the sponsor major returns on its investment.
The results were impressive with national and international media coverage and a potential reach of 18 million people.
President of the British Chambers of Commerce Martyn Pellew said: “There has never been a more important time for businesses to showcase the amazing work they are doing on a day-to-day basis.
“The Chamber Awards is a perfect platform for them to do just that and receive the recognition and profile they deserve for helping move the economy forward and create employment, often in local areas.”
Carswell Gould’s Creative Director, Ed Gould, said: “This is brilliant news for the entire team at Carswell Gould, who put every ounce of their creativity and talent into the campaign. As a long-standing member and supporter of Hampshire Chamber of Commerce we are over the moon to have been recognised by our peers as being the best at providing businesses with strong results and return on investment through marketing communications.”
The British Chambers of Commerce (BCC) Chamber Awards 2012 is committed to finding the best businesses in Britain through a series of regional heats followed by a National Final, due to be held at London’s Guildhall on November 29th.
Now in its 9th year, the competition is one of the showcase events for the ‘Business is Good for Britain’ campaign that highlights the role of business as a positive force for the UK recovery and the success of local communities and individuals.
Carswell Gould, a member of the Hampshire Chamber of Commerce, is one of nine regional winners in the South of England, who will now go forward and compete for the national titles in their respective categories. All will have a chance to win ‘Outstanding Business Achievement’ and a £25,000 cash prize, courtesy of the RBS Group.
Martyn concluded: “A record number of firms have taken part this year, all determined to prove that ‘Business is Good for Britain!’”
The Chamber Awards 2012 is supported by the RBS Group, BT Business, Dell, DHL Express, Westfield Health and Acua Limited.
Peter Ibbetson, Chairman of Small Business Banking for RBS and NatWest said: “I’d like to congratulate all of the award winners on their achievements. We wanted to sponsor this award as, at a time when all businesses are dealing with difficult economic conditions, marketing for your business becomes even more of a priority and a key part of business success.
“As a bank we’re keen to help all businesses meet their ambitions and it’s important to celebrate this type of success along the way.”
