Stanhope has launched a ground breaking new occupier app for White City Place, its business district in west London with Mitsui and AIMCo. Stanhope has prioritised occupier experience at White City Place and this has now been taken to an industry-leading thought leadership level with the launch of the White City Place app. White City Place is already at the heart of a creative, tech and life sciences hub and this new app is already delivering a major upgrade in service for tenants ranging from the BBC and ITV Studios to Novartis, Autolus, Yoox-Net-a- Porter and OneWeb.
Following an extensive review of current industry thinking and exacting customer requirements, Stanhope selected Cureoscity to develop and deliver the new app. The White City Place app is setting a new benchmark for the industry in terms of enhancing the end-user customer experience. It has achieved this by shifting the dialogue from basic elements such as events, news and retail offers to the provision of value-add customer interface opportunities, including door-access control, amenity and space booking, personal delivery co-ordination plus lifestyle and concierge services.
Nick Hiles, Asset Management Director for Stanhope said:
“From the inception of White City we wanted to be able to engage and interact directly with our occupiers rather than be beholden to differing corporate firewalls. We therefore needed to have a robust digital solution that was centred on a customer platform that was relevant and would hold interest and fundamentally be used. We watched and studied the emergence of this area of PropTech for some time now, but were puzzled in what the value early adopters actually delivered and their longevity. Building from these we quickly realised that we could further and create something that would truly meet our needs both from a customer and management perspective, but hold excitement and use to our occupiers.
“In Cureoscity we found a partner who completely understood the direction we were looking to take, shared our vision and approached our requirements in a collaborative spirit that has resulted in something truly special. We are delighted at our initial launch version, our team are doing an amazing job on content production and already working on a future phased series of upgrades and deployments to take us even further forward. Our customers are already loving it as well, evidenced by the exceptional feedback we have received and demonstrated by the initial download, proactive engagement and retained usage that our analytics are showing.”
Mike Ralphs of Cureoscity said:
“Stanhope have been an exceptional partner for us to collaborate with. Their foresight, superb developments and industry leading understanding has helped us to create something truly unique in the market. We look forward to evolving our success at White City Place, taking our platform across Stanhope’s other assets and very soon revealing an exciting list of names of other major real estate Clients that we will be working with to enhance the customer experience at their iconic destinations.
“When we started out we were surprised at the state of play. It is a huge oversimplification, but in effect we realised major commercial developments were producing gated websites and trying really hard to monetise customers, which we just felt was the wrong direction on a number of levels. There was and still is a lot of rhetoric about community creation and customer experience but all that was being created was a vanity layer that no customers were truly, actively engaged with because there was no real reason for them to be. From the outset our purpose has been simple and is twofold. To deliver a unique customer experience that enables true connectivity between spaces and individual users and through doing that successfully and in a captivating way, provide owners with a single platform interface that delivers detailed, data analysis of how their space is being utilised to improve both property and asset management strategies”.
