As the attention of the world focuses on London, enormous banners and huge street dressings produced by a Midlands company could be seen by more than four billion TV viewers.
Birmingham-based signs and graphics specialists Hollywood Monster have been creating some of Europe’s largest ever banners, which are being installed at Westfield Stratford City and the surrounding area adjacent to the major sporting venues and athletes’ village.
Hollywood Monster has been working alongside retail giants Westfield on the prestigious £1 million-plus project in the build up to the world’s greatest celebration of sport.
It is the latest in a string of high-profile projects it has completed for the retail giant. The £1.45 billion Westfield Stratford City is Europe’s largest urban shopping mall with over 300 High Street names and 50 restaurants.
Hollywood Monster director Simon McKenzie said: “It’s a huge coup for us to work on such a prestigious project with Westfield Stratford – it’s part of the UK’s most ambitious regeneration project and of course it’s one that we’re really excited to be involved in.”
A creative team has been working on producing dozens of banners over the past three months at Hollywood Monster’s HQ, and its rope access installation team of 20 has been fitting the banners.
Simon added: “The calibre of contracts we’re awarded from Westfield is very high – there’s lots of scope for creativity and flair, something our team prides itself on. To see the full effect of the Stratford banners is just amazing – they’re going to have a massive impact throughout the world’s greatest sporting event.”
Hollywood Monster has installed approximately 4,000 square metres of sustainable vinyl applications to glazed elevations around the Westfield Stratford City centre, and dozens of flags and lamp-post dressings along with a 400metre double-sided crowd separation banner on the main walkway to the park.
Hollywood Monster employs around 80 people and works with major companies including Next, Virgin Media, LilyWhites, Ann Summers, Coach, Whistles, HMV, Westfield, Carillion, Morgan Sindall, Lovell Homes, Redrow and Bovis Homes. Sectors it is active in include commercial and residential property, construction, retail, corporate, exhibition, outdoor media, event, stadium, museum and theatrical.