Recipes from Olympic heroes and Euro football stars are cooking up a storm as part of a novel way to raise money for The Prince’s Trust.
With the European Championships behind us and the Olympics starting today, foodie fans can emulate their sporting favourites in the kitchen thanks to the Big Sports Recipe Book.
Steven Gerrard’s chicken and broccoli fusili and Rebecca Adlington’s banana and chocolate cake are just two of the dishes featured in the cook book, the creation of a group of employees from construction materials company Lafarge Aggregates & Concrete UK.
The book came about as an answer to a company-wide challenge for innovative ways to boost The Prince’s Trust, Lafarge’s partnership charity.
Steve Lea, Lafarge sales manager and a member of the Winning Recipe team, explained:
“Lafarge entered into a partnership for a minimum of three years with the Prince’s Trust in 2009 committing to supporting the work of the charity with donations of time, resources and facilities.
“Since then employees have taken part in all sorts of fundraising activities including adventure treks and sports events.
“One of our latest campaigns is the Million Makers Challenge which tasks teams of employees to come up with new and exciting ways to raise £1 million for the charity.
“We had to pitch our idea to a Dragons Den style panel at the Trust to gain an initial investment then we had to implement our plan.”
Steve, along with team members, Angela Chopra, Dave McCabe and James Fitzpatrick worked tirelessly, sourcing recipes from some of the biggest sports stars in the country, working with Leicester based agency Creative Triangle on design and even cooking up the recipes themselves for the book’s photographs.
Steve added:
“It’s been hard work for us all but we are delighted with the end result. The recipe book is perfect for when you want a winning dish and we can all testify that every dish tastes fantastic.
“We just hope that the public like the book and buy it to help raise as much money as possible for The Prince’s Trust so the charity can continue to make a real difference to the lives of young disadvantaged people.”
The Big Sports Recipe Book is priced £10 with all net proceeds going to The Prince’s Trust.
It is available to buy from Bene Factum Publishing by visiting:
www.bene-factum.co.uk/site/publication-details/the_big_sports_recipe_book
(Please note: If you buy from Bene Factum and The Prince’s Trust will get more money!)
Or to buy the book from Amazon visit:
www.amazon.co.uk/The-Big-Sports-Recipe-Book/
