CBRE’s North West Office Agency team recently launched its new PropTech scheme to its client base which is set to revolutionise the industry, become a disruptor and add huge value to clients’ instructions – technology is proving a key advantage to support different phases of the property lifecycle from finding and marketing a property to buying, selling and letting it more easily, efficiently, conveniently and at the same time driving cost-savings.
CBRE has heavily invested in technology to support its client-base and has identified products that add value to both personnel and client activity. Owning a suite of key enablement technologies is integral to CBRE’s strategy.
The new PropTech has been very well received and includes a number of key programs such as Floored, a tool which creates 3D images of properties, as well as custom layouts and interactive 3D walk-throughs of unbuilt and built properties. The launch of CBRE 360, a new global capability, focuses on delivery enhanced employee experiences in the workplace to help property investors and occupiers create customised workplace solutions by integrating property services and amenities with advanced digital technologies.
Another PropTech tool is Calibrate, which helps to identify shopping hotspots by tracking the digital footprints of more than 100 million mobile devices across Europe. Stowga is the UK’s first on-line marketplace that connects warehouse occupiers, owners and third party logistics companies with short term surplus space capacity, with retail businesses that require warehouse and logistic services on an on-demand basis.
These tools and others such as Deal Flow, Asset IQ and Loop provide a platform to show how CBRE remains at the forefront, ahead of the curve and also how the company is investing heavily in leading this market trend.
At present, PropTech is one of the most popular buzzwords within the real estate agency and a number of companies are working hard to keep up to date with the advances it may bring. While technology currently offers a number of opportunities, there still remains gaps which technology cannot currently overcome.
Jonathan Cook, Senior Surveyor for the Office Agency team in Manchester, said:
“We are really pleased to be launching our new PropTech to a wide and varied client base. The new technology offers a mixture of ground-breaking products designed to maximise value to our clients’ current instructions.
“In 2018 we predict steady improvements in the efficiency of real estate decision-making, with new entrants and innovation aplenty. We anticipate that the PropTech debate will gain in sophistication as decision makers begin to understand the implications of new technologies more forensically,” continued Jonathan Cook.
Iain Taylor, Northwood Investors said:
‘The new PropTech is very thought provoking and I thought the format was excellent having short burst demos to whet the appetite.”
Josh Hancock, Bruntwood, added:
“I only had chance to view/listen to two of the pieces of technology, however we were massively impressed with Floored – and are already having discussions about using this web-based system”
