Pure Gym has announced it is pumping up its Birmingham presence by opening a gym at the leading city centre leisure destination, The Arcadian.
The new gym – the company’s sixth in Birmingham – will open later this year at Chaplin Court, The Arcadian, which is owned and managed by LCP, the national commercial property and investment company.
It has agreed a 15-year lease for the 16,442 sq ft ground floor facility, which has been converted from two units previously used as an office and a store. It represents about a £1.2 million Investment by Pure Gym, the no-frills, high-quality fitness specialist which has more than 200 gyms nationwide.
Duncan Costin, property director at Pure Gym, said: “Opening at The Arcadian fills an obvious gap in our overall gym offer in the Birmingham area and enables us to reach a wider customer base. We’re looking forward to opening some time in 2018.”
Pure Gym hopes to create about a dozen new jobs, including managers and personal trainers, and plans to open 24 hours a day, seven days a week.
Once open, the facility will have a large gym floor with cardio and resistance equipment, free weights and functional areas, as well as more than 50 classes a week for its members.
Andrew Barrett, retail director of LCP, said: “The Arcadian is ideally placed for a gym as it is convenient for both local residents and people who work in the area. We’re pleased to have agreed terms with Pure Gym and will be working with the team there to ensure its plans go smoothly.”