Leading sports retailer, DW Sports, has chosen intu Metrocentre in Gateshead as the ideal place to launch its 15,000 sq ft flagship store.
The sports clothing and equipment retailer, which is part of the DW Fitness First Group, will stock the latest gear from top quality performance brands including Nike, Adidas and Under Armour at Europe’s largest covered retail and leisure destination.
Matt Sharpe, retail director at DW Sports, said: “Whilst the DW Fitness First Group already operate many stores and gyms across the UK, this is our first store in a major scheme. The north east is synonymous with sport and sporting culture, so the centre’s location, popularity and high footfall fits perfectly with our strategy to be the ‘go to’ sports retailer, encouraging everyone to be active and participate in sport.”
Kate Grant, regional director at intu, said: “intu Metrocentre continues to attract new brands, and is a thriving retail destination in the north east which has a catchment population of 2.6 million. With 21 million customers visiting the centre each year, we’re always looking at ways to enhance our dynamic retail mix, and DW Sports is a great addition to our growing portfolio of brands.”
intu Metrocentre continues to meet today’s shoppers’ increased expectations for a day-out, with 2 million sq ft of space that includes international fashion brands, high street names, famed department stores and top dining all under one roof.
