The branding and marketing of Albert Square in the heart of Manchester city centre, has won a top accolade at the prestigious Property Marketing Awards (PMA) 2017.
Creative agency DS.Emotion received the ‘Best Marketing Campaign – Regional Offices’ award in recognition of its work with LJ Partnership which bought four buildings around Albert Square to redevelop into a thriving 100,000 sq ft business destination. The property investor wanted to market the four historic buildings as one destination and a new home for dynamic businesses in Manchester.
As a place marketing specialist DS.Emotion set about creating a successful marketing strategy and subsequently rebranded the site ‘The Albert Estate’, aligning with strong destinations such as the Grosvenor Estate and Portman Estate and creating an umbrella positioning and a wider sense of place. A comprehensive multi-channel campaign ensued to differentiate the offer to potential occupiers and the results delivered prestigious deals, successful relationships and helped to solidify rental values in the area.
Supported by leading industry magazine Estates Gazette, the long-standing Property Marketing Awards are organised by the Worshipful Company of Chartered Surveyors and raises funds for the Livery Company’s Charitable Trust. The Awards celebrate the best and most effective marketing campaign’s in the UK and are judged by marketing professionals at the top of their field and are designed to encourage excellence.
The judges said that The Albert Estate campaign “A truly integrated and thought provoking campaign that cut through the market”.
Angus Armitage, Director at DS.Emotion, said, “We are thrilled to receive this award for The Albert Estate. As well as being immensely rewarding for our team, it recognises our ability to apply ‘placemaking’ insight to reinvent a space into a thriving destination with longevity.”
DS.Emotion was also shortlisted for an award for its work on Boultbee Brooks new office redevelopment at Concordia Works in Leeds.
Established 25 years ago, DS.Emotion operates nationally with studios in London and Manchester and Leeds.
The business specialises in property and place marketing and has delivered successful campaigns for destinations including Trinity Leeds, Carnaby Street London, Portman Village London and The Rock Bury. Key clients include Grainger Plc, Hill, Land Securities, Muse, Berkeley and QHotels.
