The Lexicon Bracknell has signed three new top brands, Boots UK, Office and The Entertainer to attract customers to the transformed town centre when it opens in September 2017. With less than four months to go until opening, some 75.6 per cent, by floor space, of The Lexicon is now pre-let or in solicitors’ hands, with a further 64,400 sq ft in negotiations.
Boots UK will open in a 19,500 sq ft two-floor flagship store, which will be a significant addition to The Lexicon Bracknell. The brand new store will have a real focus on beauty, offering customers a wide range of premium brands including No 7, Estée Lauder, Clinique, Liz Earle, Smashbox, Bare Minerals and Benefit.
Customers will also have access enjoy a dedicated healthcare area that brings together a great choice of products plus pharmacy and consultation rooms for vaccinations and other pharmacy services. Additionally, the store will include Boots Opticians and Boots Hearingcare practices.
Navi Hyare, Area Manager for Boots in Bracknell said: “We know that our customers love exciting new brands, particularly in beauty, so we’re delighted to be opening this brand new store with one of our best ranges of premium cosmetics. This is a hugely exciting time for Bracknell and we’re pleased to be part of the regeneration of the town centre. We have over 165 years of healthcare and beauty experience, and look forward to helping our customers in The Lexicon feel good for many more to come.”
High-street fashion footwear specialist Office is opening a 4,803 sq ft store on Bracaan Walk, joining Boots UK, River Island, Foot Locker and New Look.
The biggest independent toy retailer in the UK, The Entertainer will be taking a 5,564 sq ft unit, offering a vast range of toys from a variety of brands.
Richard Poyser, Retail Leasing Manager for Legal & General, said: “These three new signings will further boost The Lexicon’s impressive retail line up. The introduction of these new brands will help to transform the town centre, creating an exciting new shopping and leisure destination for the region.”
Once open, The Lexicon Bracknell will provide a new social and cultural heart for Bracknell town centre. It will more than double the square footage of the current retail offer, taking the total to one million sq ft, including the existing, neighbouring Princess Square shopping centre.
Jessica Berney, Head of UK Retail at Schroder Real Estate, commented: “Work on site is progressing well towards our September 2017 opening. Fit-out works within M&S and Fenwick, our anchor stores, is rapidly progressing. The full line-up of brands being signed will make The Lexicon Bracknell the first choice for retail and leisure in Berkshire.”
