Property services giant JLL has unveiled the new brand identity for a prestigious development in Kent that has aspirations to become the first Academic, Health and Science Centre (AHSC) east of London.
The brand identity created by Design Week Top 100 agency, Impact, beautifully represents the spirit of collaboration that will exist between the health, science and education businesses that make Kent Medical Campus at Maidstone their home.
For Impact’s Managing Director, Wayne Hall, the creation of the new brand was fundamental to demonstrating the potential of the campus.
“Having worked with some of the major science locations in the country, we recognised the unique potential that exists here. Our work clearly positions Kent Medical Campus alongside acclaimed estates in Oxford, Cambridge and London; locations we are very familiar with and have worked in before. The future here is one of collaboration between exciting, innovative companies and that’s conceptualised through the brand identity that we have created.”
Wayne added: “Impact also designed the website, the shop window for companies interested in moving to the campus, and we’ve brought to that a clean, uncluttered design and 360 degree CGI that allows visitors to immerse themselves in a vision of the future.”
Kent Medical Campus is already home to Kent Institute of Medicine and Surgery (KIMS), a private independent hospital, and has outline planning permission for nearly 50 more businesses in the health, science and education sectors.
Gary Watson, director for sole selling agent, JLL, says it was essential to get the right branding to ensure the complex project is well positioned to move to the next level.
“AHSCs bring significant economic benefit to the areas in which they are located and will power forward improvements in health care. As such, it was essential that the brand identity for Kent Medical Campus demonstrated the integrity of our vision.
“Impact has a talented and pro-active team with considerable experience in our sector. They quickly identified our aspirations and converted them into a stunning and visually commanding brand that reflects the value we bring to our current and future stakeholders,” adds Gary.
