North Worcestershire is proving a magnet for business, according to Ashley Gurr, employment partner at Redditch law firm Kerwoods.
The Bromsgrove-Redditch axis continues to pull in companies keen to be part of the development mix, he added.
His comments followed publication of the latest Worcestershire Growth Barometer showing how the list of 50 fastest growing companies was dominated by firms in the north of the county.
And that looks set to continue with Redditch Gateway due next year.
Lying east of the town at the junction of the A4032 and A435 close to Ravensbank Business Park, it will comprise 75 acres of employment land, including 915,000 sq ft of office and industrial space. It could create 2,500 jobs.
Real estate group Stoford is working alongside Gorcott Estate and the Homes & Communities Agency to deliver the scheme – Worcestershire Local Enterprise Partnership has backed it with a £1.8 million cash injection.
North Worcestershire Economic Development and Regeneration (NwedR) will outline why the area is the perfect place for business at an event on Thursday, 24 November at Hogarth’s Stone Manor Hotel in Kidderminster.
Mr Gurr said: “North Worcestershire has a vibrant economic base with its concentration of manufacturing, logistics, distribution, service and, increasingly, high technology companies.
“Success breeds success and enquiries continue to pour in.
“Attractions include the area’s location at the centre of the country, great motorway connections, a skilled workforce, proximity to Birmingham and ease of access to London.
“But it also reflects how hard north Worcestershire has been working to sell itself and put in place the extra infrastructure and industrial sites which are so badly needed. It has been a case of public and private sectors pulling together to provide the support, opportunities and welcome mat that attracts inward investors.”
He added: “In addition north Worcestershire is simply a beautiful environment and a highly desirable location in which to work.”