Just six months after it brought its name to Lincoln, a multi-franchise motoring group is gearing-up for further expansion in the city.
Lincoln-based chartered surveyor Banks Long & Co has revealed it has acted on behalf of motoring company Charles Warner and leased part of its Outer Circle Road site to the fast-growing Pentagon Motor Group.
Pentagon is delighted to be building on its early success in the city and long-standing Charles Warner said it will continue to be a force on the motoring front, so it looks a winning move all round.
Derby-headquartered Pentagon Group, which is leasing about half of the three-acre site from Charles Warner will be employing 20 people at the site (including some staff who will be relocating from its current, overcrowded site on Tritton Road).
From tomorrow (Tuesday, February 23) Pentagon will be the new name for Mitsubishi in the city, with the launch of a state-of-the-art showroom on Outer Circle Road.
Pentagon is also moving its Renault and Dacia business (currently based at Tritton Road) to Outer Circle Road in late April. This will follow a complete refurbishment of an existing showroom.
The new facility will house five Mitsubishi vehicles, including favourites from the range including class-leading 4x4s, seven-seater family SUVs and popular city crossover.
Pentagon expects its new Renault and Dacia showroom to house 12 vehicles.
The site will also stock Renault commercial vehicles, plus it has also been appointed an official Renault Motorsport dealership.
There will be space for about 80 approved used cars and commercial vehicles, across the new site.
General Manager Andy Finch said: “The new Mitsubishi, Renault and Dacia dealerships in Lincoln are full of potential. I’m excited about the future for all of the brands.
“We have been listening to our customers ever since we first arrived in Lincoln six months ago and it’s quickly become clear that we’ve outgrown the Tritton Road site.
“The imminent move of Renault and Dacia to this new location, together with the new showroom for the outstanding new Mitsubishi range is great news for everyone.”
Pentagon’s expansion in Lincoln, along with the new dealerships it opened in the second half of 2015, means it will now have 31 franchise points.
Charles Warner Managing Director Mike Seward said the leasing deal adds up to a winning move for both businesses.
“For some time now, the site we have been trading from has been larger than we needed. It made sense to find another occupier for our surplus area.
“We’re delighted that Pentagon will be bringing Renault to the site because this will give customers who are browsing along Outer Circle Road an even bigger choice of vehicles.”
Charles Warner has kept about half of its site and the company still has the benefit of main road access to its Sales and Aftersales operations.
“These include MG and Used Car Sales, car servicing and accident repair workshops. Charles Warner is also a Chevrolet Authorised Repairer and an Independent Vauxhall Sales and Aftersales Specialist,” said Mr Seward.
Charles Warner’s Mitsubishi franchise has been transferred to Pentagon as part and parcel of the overall deal.
“We have enjoyed re-establishing Mitsubishi in Lincoln but the layout of our site means that it wouldn’t have been workable for us to retain the franchise. So it was agreed with Mitsubishi that Pentagon would be appointed in our place.
“We would like to take this opportunity to thank our many Mitsubishi customers for their business. We are pleased that they will still have the convenience of being able to come to the same location to have their vehicles serviced and maintained,” added Mr Seward.
Banks Long & Co Director William Wall said: “Outer Circle Road remains a strong motor trade pitch, particularly with the mass market manufacturers and this situation will only be enhanced by the recently confirmed Eastern Bypass extension.
“We are pleased to have engineered this notable deal, which is clearly going to be good for both companies as well as the local motoring public.”
