Aberdeen Asset Management has appointed Colliers International as leisure and catering leasing agent to enhance the leisure and casual dining offer at Riverside in Hemel Hempstead.
Riverside Shopping Centre is an open air scheme in Hemel Hempstead, offering 288,000 sq ft of retail and leisure space. The centre also boasts a 350 space multi-storey car park in addition to a hotel and a mix of restaurants and bars.
Richard Wilson, Asset Manager at Aberdeen Asset Management said: “Riverside Shopping Centre has transformed Hemel Hempstead by creating a prime retail scheme for local residents to enjoy. Almost 53% of Riverside’s shoppers are an ABC demographic. Last year we concluded lettings to Topshop and Toys R Us who are both experiencing strong trading. We are looking forward to working with Colliers International and bolstering Riverside’s dining and leisure offer.”
Ross Kirton, Head of UK Leisure Agency at Colliers International said: “We will be looking to bring in brands which will attract local residents to spend their evening and weekends at Riverside, increasing dwell time and improving the evening economy which will in turn further aid the retail offer. The leisure sector continues to prosper with a variety of new and activity driven concepts entering the market. Landlords and investors are increasingly looking towards the leisure sector as it remains a strong footfall generator for mixed use schemes.”
Riverside offers a full range of tenants, including Debenhams department store, H&M, Laura Ashley, Monsoon, Next, TK Maxx and a 110-bedroomed Premier Inn-Hotel.
