Leading UK wide car specialists, The Motorline Group, have invested a six figure sum to refurbish, Motorline Maserati Cardiff.
Motorline, acquired the Cardiff site in April 2015, becoming the exclusive dealer of the iconic car brand in Wales. Since its acquisition, Motorline has invested heavily in the dealership culminating with the refurbishment.
The investment will result in doubling the size of its showroom to accommodate up to ten of the prestige cars. The interior is also being brought up to date to create an ultra-modern stylish space.
General Manager of Motorline Maserati Cardiff, Lyn Evans said: “2015 has been a brilliant year for us despite having presence in the city for less than a year. We’re on track to outperform the annual sales forecast and the new and improved showroom will allow us to cope with the increased demand for our beautiful cars. Further ‘steering us in the right direction’ to be positioned as one of the luxury cars of choice in Wales.”
Robert Hendry, Operations Director of the Motorline Group said: “Up until 2013 all our dealerships were based in South East England, our decision to expand our portfolio and acquire sites in Cardiff, Newport and Bristol has proven to be successful and we are especially proud to be the only dealership to represent such a prestige brand this side of the Severn Bridge. Motorline Maserati Cardiff, will be a flagship showroom in our UK wide portfolio, further strengthening our positon as a leading dealer group in the Welsh marketplace and proving our commitment to invest in Wales.”
Founded in 1972, Motorline Group is a family-owned business and one of the South East’s largest motor groups, with dealerships located across Kent, West Sussex, Surrey and Berkshire. In 2013-15 Motorline expanded into Bristol and South Wales with further expansion plans and brand acquisitions in the pipeline for 2016. From the first Toyota franchise in Canterbury, awarded in June 1976, Motorline now represents ten car brands, Volkswagen, Toyota, Lexus, Renault, Dacia, Hyundai, Peugeot, ŠKODA, Nissan and Maserati.
Maserati is an Italian luxury car manufacturer established in 1914, in Bologna. The Maserati tagline is “Luxury, sports and style cast in exclusive cars, the brand’s mission statement is to “Build ultra-luxury performance automobiles with timeless Italian style, accommodating bespoke interiors, and effortless, signature sounding power”. Maserati is renowned as one of the leading luxury car brands in the world.
The showroom based on Penarth Road, Cardiff, is the sole Maserati dealership in Wales. The scheduled completion date for the refurbishment is January 2016. The showroom remains open as standard in December.