Bristol and the surrounding region must capitalise on the momentum generated by record levels of tourism over the summer in order to firmly establish itself as a major destination, according to a leading business commentator.
Philip Morton, Head of Agency & Development at CBRE Bristol, believes tourism could become an even more important part of Bristol’s economy in the coming years following a summer of major events and more developments in the pipeline.
Hundreds of thousands of tourists from across Europe and beyond visited the Bristol region this summer, with the Banksy Dismaland exhibition at Weston-super-Mare and the Shaun in the City charity sculpture trail both major successes.
Philip said: “Bristol has been helped in the past by its close links and easy access to the West Country, but in recent years the city has also developed its own identity thanks to its artistic and creative scene. The Banksy effect and the Shaun in the City trail have both helped to cement that reputation and reaffirm the city’s brand. It is vital that the local authorities do their bit to make sure that Bristol continues to compete successfully in the sector.”
With Bristol Airport in the midst of a major extension that will see passenger numbers rise from six million to ten million a year, and the long-awaited indoor arena set to open for business within a couple of years, Philip believes the future for the city is bright.
He added: “Bristol is an incredibly exciting place to live and work and it feels like there is always something different taking place. It has gained an international reputation and we all need to work together to make sure that we make the most of the economic opportunities that brings with it and continue to move forward.”
