Qype, Europe’s leading consumer reviews site, has launched its first ever Business Awards.
The Qype Business Awards 2012 will name Britain’s best businesses, as rated by 1.6 million consumers right across the UK.
The awards up for grabs include Restaurant of the Year, Place of Interest of the Year and Beauty and Wellness Venue of the Year. One business will be named the Best in Britain, putting it ahead of the 750,000 other businesses listed on Qype in the UK.
The overall winner will represent the UK at the Qype World Business of the Year Awards in Madrid later this year, where the winner will have the prestigious accolade of being named the best of 13.5 million places currently listed on Qype worldwide.
“The 2012 Qype Awards will celebrate the best businesses across the UK, wherever they are. Qype is a movement of millions of people who offer feedback and opinions every day on their best, and worst, experiences. Our awards will celebrate the businesses that are making the biggest impact on consumers today, regardless of their size,” says Richard Dennys Qype’s Chief Marketing Officer.
The awards are open to all businesses listed on Qype.co.uk. To be in with a chance of winning, businesses need to have a fantastic selection of reviews and, more importantly, be able to demonstrate excellent customer engagement.
Building on the site’s ethos of encouraging consumer feedback, the awards will be judged by Qype’s community of reviewers and will take into account comments and reviews posted on the site over the past 12 months.
Businesses large and small can nominate themselves before Tuesday 14 February to be in with a chance of winning one of seven awards. Businesses can also encourage their customers to make nominations.
Shortlisted entrants will be invited to the event in London later in March and could take home one of three awards in each category; winner, highly commended or special recommendation.