One of the first New Look standalone concept menswear stores will open at intu Trafford Centre. The 2,280 sq ft store is the first of five stores expected to open this year as part of the retailer’s strategic plan to grow their menswear presence. The new menswear store is expected to open in October and will be situated on the lower mall close to Selfridges, Zara, River Island and Boux Avenue.
New Look’s chief creative officer Roger Wightman said: “Menswear is a key strategic priority for New Look and the opening of our first menswear standalone store represents a natural next step for us and will allow us to more fully showcase the enhanced quality of our products”.
intu shopping centres attract over 400 million customer visits every year and through intu’s innovative digital offer, customers can shop from their favorite intu centres 24 hours, 7 days a week. Over 200 retailers including New Look are now able to access an additional two million monthly online customers through the landlord’s affiliate programme on intu.co.uk, intu’s transactional website.
“We’re really pleased to be working with New Look to help establish their growing menswear offer at intu Trafford Centre. With its affluent catchment and consistent success, it makes the ideal location for New Look to launch its new concept store”, added Julian Wilkinson, regional director of intu.”
“We always aim to help our retailers flourish by providing the right spaces in the right location. That also means creating compelling experiences for all our customers in a variety of ways and, for those retailers with a strong and driven multi-channel approach, such as New Look, we provide the infrastructure to enable a seamless omni channel shopping experience.”
