Expanding communications agency Deep South Media (DSM) has recruited a further journalist.
Cliff Moore, former head of production at one of the UK’s largest regional newspaper groups Newsquest, has joined the media company as an account director.
Cliff’s appointment at DSM brings the number of professionally qualified journalists working in the firm’s public relations division to eight, including three former business editors.
In his new role with DSM, Cliff will be providing press office, communications and public relations support for clients locally, regional and nationally as well as developing new business.
He will also assist in DSM’s design and publishing arm, working closely with design director Kay Sinclair.
Joint managing director Ron Wain said: “With his depth of skills and experience, Cliff will be a great asset as we continue to expand regionally and nationally.”
Other members of the PR team include joint managing director Andrew Diprose, senior account director Scott Sinclair and account directors Ed Baker, Rachel Read, James Tourgout and Debbie Granville.
With clients across the central South Coast, and further afield, the company specialises in multi-media content, reputation management, design, stakeholder engagement and press office activities.
DSM’s PR arm was launched in 2005. It now has 45 retained clients across a range of sectors, including lawyers, accountants, commercial and residential property specialists, auctioneers, care home providers, civil engineers, water and transport companies, schools and local authorities.
The South Coast firm was founded in 1998 by Gareth Weekes, a former editor of the Bournemouth Daily Echo.
Cliff said: “DSM has forged an excellent reputation over the past decade. I am very pleased to be joining the experienced team of former journalists at the company and look forward to playing my part as DSM continues to deliver success for its clients.”
Cliff trained with Times-Herald Newspapers in Poole before becoming chief reporter, news editor and, finally, editor of the Advertiser Series in Dorset, a post he held for ten years.
In 1997 he was appointed deputy editor of the Dorset Echo and subsequently the paper’s head of production in 2007. He led a team of 26 staff as head of multimedia production at the regional publisher Newsquest’s Weymouth centre, responsible for the production of the Dorset Echo, Bournemouth Daily Echo and The Argus in Brighton.
