Market-leading Hampshire commercial real estate advisors Hughes Ellard have partnered with Pure Brand Media to launch an innovative on-demand video marketing service to ensure that both they and their clients keep at the cutting edge of online and mobile digital media.
The commercial property agency has teamed with the Southampton-based production and PR company to offer their clients creative video packages to get their properties let or sold ASAP. The packages include high-quality video tours, interview-based property showcases, online and social media distribution coupled with innovative mobile marketing channels.
Designed to maximise exposure, interest and engagement, the highly-targeted videos are added to websites, uploaded to the Hughes Ellard TV channel on YouTube and distributed via social media and regular newsletters.
In addition, all videos also benefit from a cutting-edge, on-demand mobile viewing service. An innovative twist on traditional mobile playback, each video features its own individual mobile website, which can be instantly accessed from printed material by either scanning a video QR code with a Smartphone or tablet, or by texting a unique code.
This service is particularly beneficial to clients, as it also includes real-time video viewing statistics. This valuable analytical tool instantly ensures that it is a quantifiable marketing resource, enabling clients to easily measure their return on investment.
As well as offering the service to clients, Hughes Ellard are also using video for themselves, to profile the services that their agency offers and why they are the market-leaders in the region. Working with Pure Brand Media, they have created video interviews and market reports, which not only bring their website pages and newsletters to life, but also showcase their industry knowledge and expertise.
Hughes Ellard’s investment in video comes at a time where the online video market has exploded and offering engaging content is critical to raising a company’s profile. Director Russell Mogridge explained:
“We’ve recognised that high-quality video content is now an essential tool for us in maintaining our position as market leaders in the region, and we’re looking forward to offering these creative new marketing channels for ourselves and our clients.
“We chose to collaborate with Pure Brand Media not only for their innovative approach, but particularly because they are run by experienced broadcast journalists who are experts in ensuring that the videos not only look professional but have an editorial edge as well, making them much more effective.”
Pure Brand Media was launched 8 years ago by ex-BBC and ITN Radio journalist Jane Danser, who added:
“We’re really excited to be working with Hughes Ellard on their range of different video products and we’ve seen that even with their first few videos, their viewing figures are already stacking up.
“These are really exciting times in the digital marketing world and we’re proud to be developing video products that really make a difference for our clients. The importance of compelling content just can’t be underestimated these days and it’s such a great way for businesses to raise their profile and get noticed.”
