A specialist seminar has been held in Coventry to help legal eagleskeep their eye on how marketing strategiescould benefit their business.
Accountants and business planners Harrison Beale & Owen, which has offices in Coventry and Leamington, hosted a free legal marketing seminar at Coombe Abbey Hotel in Coventry.
Around 25 business and legal professionals from across the region attended the event which included a range of marketing presentations as well asnetworking opportunities, drinks and canapés.
Jo Edwards, a marketing expert at JE Consulting in Sutton Coldfield, was a guest speaker at the event anddiscussed how social media and the economic climate have impacted client engagement.
Helen Coombes, associate tax director at HB&O, also presented tax tips for businesses.
She said: “Legal firms are often focused on providing the best possible service for their clients and marketing techniques can often take a back-seat.
“It is important that legal professionals understand how marketing can help to improve their practise as itprovides an opportunity to engage better with clients across all platforms.”
