The Corporate Finance team at the Bristol office of accountancy and business advisory firm BDO LLP, led by partner Laura Shaw, has acted as lead adviser in the sale of Bristol-based technology firm SecondSync to Twitter.
SecondSync, which operates out of Aardman Animations’ Bristol office, provides a suite of tools designed to help advertisers and broadcasters measure their performance on social media.
Laura Shaw commented: “After a difficult few years we are definitely witnessing an increase in M&A activity in the market. This deal clearly illustrates that local and innovative, fast growth businesses are a major attraction to even the largest international corporates looking to continue with their growth strategies.
“The dominance of digital in day-to-day interactions has sparked a race in the tech market to understand and leverage data collected. The deal with SecondSync provides Twitter with great access to the UK broadcasters on a great tech platform to grow on the previous acquisitions they have made in the sector.”
In a statement on its website, SecondSync said: “We are very proud of the business we have built up over the last three years. Through our social analytics products, we’ve enabled clients in the broadcast and advertising industries to realise the value of conversations on Twitter about television. Twitter is the only place that hosts a real-time, public conversation about TV at scale. By joining Twitter, we will be able to help take that experience, in concert with the rest of the TV ecosystem, to the next level – particularly in markets outside the United States. Our current UK product will continue to be available for an interim period.”
