Europe’s largest retailer of golfing equipment and accessories is launching a new store in Salisbury as part of its ongoing expansion in the UK and Ireland.
Fast-growing American Golf is opening the 4,109 sq ft (381.13 sq m) outlet in Southampton Road on March 6 with the creation of 10 jobs.
It is the retailer’s 103rd store and the second of six openings planned in 2014.
Salisbury-based property consultants Myddelton & Major acted as joint agents with Chase & Partners in the letting of the premises.
American Golf has appointed PGA Professional Lee Davies as Store Manager for the Salisbury outlet.
Lee said: “Salisbury is privileged to host to some of the UK’s most spectacular golf courses.
“We look forward to welcoming the local golfing community to our store and help to improve their game through our Global Play Golf Simulator and in-store putting green, as well as American Golf’s free custom fitting services.”
The store will provide the region’s golfers with a wide range of the latest equipment and accessories, including some of the industry’s biggest brands such as TaylorMade, Callaway, Ping, Nike, Galvin Green and Motocaddy.
The Southampton Road area of Salisbury has a mixture of commercial, out of town retail and trade counters.
Dean Speer, a partner at Salisbury-based Myddelton & Major, said: “American Golf has secured a perfect trading position on the main road in a thriving part of town which is already home to many vibrant retail and trade businesses.
“It is a very good letting for the area, keeping with the diverse tenant mix.
“We are finding that units of this kind are becoming increasingly sought after as the economic recovery gains pace.”
Customers to the Salisbury store will benefit from American Golf’s price guarantee scheme, Guaranteed Trade-in programme, free custom fit services and advice from a PGA Pro, which is accessible in every location. American Golf is also running a range of store opening offers until 3 April 2014.
Kevin Styles, American Golf’s Chief Executive Officer, said: “Our new site in Salisbury is another great example of the new concept stores that we are rolling out across the country.
“Store Manager Lee Davies is an experienced and talented golf professional and, alongside his dedicated team, will provide specialist gameplay and equipment advice that will have a tangible impact on our customers’ scores.”
According to the British Golf Industry Association, the retail golf market in the UK is worth up to £400m a year, with an estimated 2,500 golf retail outlets.
Property consultancy Myddelton & Major is based in Salisbury High Street and provides advice on sales, lettings and acquisitions of commercial and residential property.
Chase & Partners is a London-based retail and leisure property consultancy.
Trade counter occupiers in the Southampton Road area include Jewson, Wickes, Plumbase and HSS tool and equipment hire.
Retail occupiers include Tesco, B&Q, Homebase, Next and Argos.
Rental details of the lease were not disclosed.
