Underscoring its global operation, scale and vision for the future, Jones Lang LaSalle (NYSE: JLL), the professional services and investment management firm specializing in real estate, has announced that it is now using the name “JLL” and introducing a refreshed logo.
Matthew Smith, lead director of the Nottingham office of JLL said : “As the commercial property market hots up once again in the East Midlands, there couldn’t be a better time to launch our new logo and restate our intentions as a leading global real estate company serving the region. Many already naturally abbreviate Jones Lang LaSalle to JLL and with our increasing use of social media and mobile channels, it makes sense to move forward with a name and new logo which is in part already embedded in people’s minds and is simple to remember and travels well across the global markets in which we operate.”
The shorter name and new logo are:
• Easily recognized and visible in countries around the world
• Memorable and easily pronounced in languages worldwide
• Suitable for digital applications and mobile channels
Shortening its name to JLL is a natural evolution of the firm’s historically rich brand, recognizing that it is a truly global company located in multiple markets, with a wide range of expertise applied through many different client services. It also represents its adaptation to different communication styles in different countries, languages and channels, and especially the use of digital and online.
Charles Doyle, Chief Marketing and Communications Officer at JLL said: “Although we are adapting our name, our cultural foundation of collaboration, integrity and delivering real value to our clients, people and investors remains constant and unchanging. JLL is easily pronounced, remembered, visible and representative of our firm wherever we serve our clients around the world.”
Doyle continued: “The JLL ‘Worldmark’ logo symbolises all of this: a global company with local roots, built from multiple types of expertise, working in collaboration with clients wherever they need our services.”
The JLL name and new logo will be rolled out globally over the next two years. The firm’s legal name, Jones Lang LaSalle Incorporated, and the name of its wholly owned subsidiary, LaSalle Investment Management, will remain unchanged.
