Bristol should make the most of its own unique brand when property professionals from across Europe get together for a key event, according to one leading property commentator in the city.
MIPIM, the annual international property event held in the South of France, is now less than a month away. Philip Morton, Head of Office Agency & Development at CBRE Bristol, believes the conference is a golden opportunity for a city which is on the verge of great things to sell itself to potential investors.
The Cannes gathering brings property experts from across the globe together every March and offers delegates the opportunity to exchange views and knowledge, and more importantly discuss potential deals. Philip Morton believes Bristol has a chance to stand out from the crowd thanks to its unique character and instantly recognisable brand.
He said: “MIPIM is one of the largest real estate shows and as such provides an ideal platform for cities such as Bristol to sell themselves to potential investors and property firms who want to know what sets one location apart from its rivals.”
Philip believes that this is where Bristol can gain an edge on other cities across Europe and capitalise on its growing international reputation, making the most of a powerful brand. He added: “What Bristol has got going for it compared to its rivals is its quality of life. The South West is one of the best places to live in the UK and Bristol is seen as in increasingly desirable location. Companies are looking to invest in cities where their staff will want to live and work and Bristol is certainly one of those places.
“While there is little that sets cities apart when it comes to the basics such as transport networks, the availability of suitable property, connectivity and a skilled workforce; Bristol stands out because it offers great night life, restaurants and culture without all the hassle, inconvenience and major expense of a larger city such as London. The city could be on the verge of becoming a major player and the arrival of one or two big names could make all the difference.”
