Independent oil distribution company Oil 4 Wales has expanded its presence in West Wales with the strategic acquisition of a fuel depot in Milford Haven.
The family-run business, set up by Colin Owens formerly of Owen Fuels, has acquired the depot from Silvey Oil for an undisclosed sum.
The agreement sees Oil 4 Wales take on the company’s two oil tankers and drivers and two additional members of staff.
Supplying domestic, marine, agricultural and commercial oil across Pembrokeshire, the new depot grows Oil 4 Wales’ offering in West Wales adding to its depots in Felinfach, Ceredigion and Nantycaws, Carmarthenshire.
Colin Owens, managing director of Oil 4 Wales, said: “After lengthy discussions with David Harris of Silvey Oil we reached a decision to purchase the Milford Haven depot as it was mutually beneficial for both businesses. Oil 4 Wales already has a strong presence in West Wales through our two depots and we wanted to build on this to the benefit of customers there, while Silvey Oil wanted to focus on growing its West Country depots in Bristol and Devon.
“The depot is ideally located next to Milford Haven’s oil refineries and bringing it under the Oil 4 Wales banner allows us to grow our buying power giving our customers in West Wales a much fairer price for their fuel. Over the next three years, we plan to increase the number of vehicles at the depot to six to ensure our customers in Pembrokeshire receive the best possible service from us.”
Continuing its focus on the West Wales market, Oil 4 Wales has additionally acquired Clynderwen-based Tom Leavitt Heating and Plumbing. Having contracted out work to Tom and his four OFTEC qualified engineers for the past year, the acquisition will see all the company’s services, which include boiler installation, maintenance, warranty service calls and repairs, brought in-house at Oil 4 Wales.
Growing the West Wales team, former Welsh rugby international and Llanelli Scarlets’ back row Dafydd Jones has been appointed a full time sales executive for Oil 4 Wales.
Originally from Aberaeron, Dafydd Jones has been working as an ambassador for the company for the past year alongside Oil 4 Wales’ other ambassadors Scarlets’ hooker Ken Owens, Racing Metro flanker Dan Lydiate, Scarlets’ fly-half Rhys Priestland, Ospreys’ back row Ryan Jones and WRU kicking coach Neil Jenkins.
And completing the West Wales expansion, Scarlets’ centre Jonathan Davies, who starred in the victorious 2013 British and Irish Lions tour to Australia, joins as senior brand manager. In his new role, the 25-year-old, who has 36 international caps for Wales, will represent the company at events and openings as it continues with its ambitious growth plans across Wales.
Colin continued: “We’re delighted to welcome Jonathan to the Oil 4 Wales brand ambassadors team as we fulfil our dream and business plan of becoming the oil brand for Wales.
“We are a very proud Welsh company so it is great for us to have members of the Welsh rugby team on board as they share the same passion for Wales as we do.
“We know Jonathan will be a popular addition to our squad of ambassadors and look forward to having him at many events in the future.”
Jonathan Davies said: “I feel privileged to have been asked to join Oil 4 Wales. As a family, we know Colin well as my Mum and Dad use the company for their oil supply needs, but I also know Colin through his sponsorship of the Scarlets. I’m delighted to be joining this family-run business which has the community at the heart of its operation and hope my involvement will help them grow even more customers in Wales.”
Oil 4 Wales is a family run company, which was founded by entrepreneur Colin Owens, in 2011. The company, which supplies a range of fuel services to homes, businesses, commercial premises, agricultural and retail customers, supplies over 17,000 customers in Wales.