A fledging interactive technology company is set to expand and develop its electronic business card software after ‘tapping’ into local support.
Blendology, which has recently moved to the University of Warwick Science Park, is set to further develop its tap-to-connect technology which enables users to transfer personal and business data electronically.
The lanyard styled gadgets can be tapped together in one simple swipe to exchange the information which can then be uploaded to form a concise digital timeline of real-life business and social connections.
The software has already achieved success at several networking events across the country as organisers are able to track, analyse and improve event interactivity.
Accountants and business advisors Harrison Beale & Owen have supported the firm throughout its continued expansion offering business and financial advice to help the firm obtain investors in the West Midlands.
Bill Munday, CEO of Blendology, said: “I first came up with the idea for the software when I ran out of business cards at the Mobile World Congress in Barcelona. I thought there must be a way to make this simpler.
“Since then I have been working with a small team to develop the software and we have already achieved success at a number of networking events across the country.
“It has been a long road to get here and we still have an exciting journey ahead of us. The team at Harrison Beale & Owen have been fantastic and have provided important support and advice throughout the development of both the company and the product.
“I am now looking forward to continuing to develop and market the software across the business networking sector and I am sure Harrison Beale & Owen will continue to be an important part of our development.”
Helen Coombes, associate tax director at Harrison Beale & Owen, said they are thrilled to have been able to offer important help and financial advice to the firm throughout its early development.
“We are extremely proud to have been able to help Blendology develop into a promising SME and we are thrilled that they have been able to secure investors within the West Midlands,” she said.
“The software has great potential and we are looking forward to continuing to work with the firm.”