CBRE, the global property advisor, has been appointed to manage The Cube, Birmingham’s landmark building, by EPISO3, a fund managed by Tristan Capital Partners.
CBRE has won a competitive tender to manage the 500,000 sq ft (46,450 sq m) 23-storey building which encompasses a mix of prime office, retail and restaurant spaces, aspirational apartments, a boutique hotel, luxury spa facilities and the UK’s largest automated car park.
The Cube, completed in 2010, was created by Birmingham-born architect Ken Shuttleworth, of MAKE architects, who sought to marry the city’s industrial heritage with a vision for the future in its now famous ‘jewellery-box’ design. It is one of a host of iconic buildings in Shuttleworth’s portfolio, which also includes Hong Kong’s Chek Lap Kok airport and the Commerzbank Tower in Frankfurt.
The building will be the latest addition to CBRE’s ‘Premier Properties’ programme, a bespoke asset management service tailored for buildings deemed exceptional in terms of size, design and quality. The Premier Properties portfolio, which spans 215 million sq ft (20 million sq m) worldwide, includes the Shanghai Tower, the Iberdrola Tower in Bilbao and The Gherkin in the City of London.
CBRE will be responsible for the day-to-day management of the building and will oversee all service procurement. Moreover, it will work with the landlord to enhance the customer experience at The Cube, ensuring occupiers across the office, retail and residential elements of the project enjoy a level of service and care befitting one of the UK’s most innovative mixed-use developments.
David King, Chairman of Property and Asset Management UK at CBRE, said:
“This is very significant win for us which reflects the evolution of our asset management business. Firstly, following the acquisition of E A Shaw, it highlights our capacity to manage complex, mixed-use assets and balance the needs of a diverse mix of occupiers. Secondly, it showcases CBRE’s Premier Properties service, which injects the levels of service commonly found in the hospitality industry into commercial building management. The Cube will sit proudly in our Premier Properties portfolio alongside some of the world’s most iconic buildings.”
Ben Newman, Managing Director of Portfolio and Asset Management at Tristan Capital Partners, commented:
“The Global and mixed use experience and expertise of CBRE’s Premier Properties programme is the ideal partner for a truly mixed use and iconic property such as The Cube. We look forward to working with the Premier Properties team to create a high quality and unique experience for both our occupiers and customers at The Cube.”