The region’s prosperity is relying on more firms to trade with new markets, an event has heard.
The Coventry and Warwickshire Chamber of Commerce held an event with UKTI to highlight the opportunities available to businesses in the Nordic and Baltic areas of Europe.
The UK’s combined exports to the Nordic and Baltic markets is greater than the total for all four BRIC (Brazil, Russia, India and China) markets.
The area is already the UK’s sixth most important trade partner, even though its population is less than half that of the UK.
A series of keynote speakers as well as ‘case study’ companies told the attending businesses that trading overseas should no longer be seen as a mystery.
Mick Page, head of international trade at the Chamber, said a market visit to the Baltics in June was a further example that businesses who export are not alone.
He said: “I believe that we have really started to get the message out to firms in Coventry and Warwickshire the importance of international trade and the great opportunities it brings to grow your business.
“The event was a further example of that and we do need to keep reinforcing the message that there is assistance available to start exporting – you wouldn’t be alone.
“We took a delegation to Denmark earlier this year to give companies an idea of how market visits work and the benefits you can take from them.
“The visit to the Baltics in June has just a few spaces left and on this occasion we are hopeful that it will see trade opportunities advanced for those companies attending.”