MCS Group instructed to deliver digital signage giant’s new Birmingham HQ

Main contractor MCS Group has been instructed to deliver a new Birmingham headquarters for one of the world’s biggest manufacturers exclusively dedicated to the commercial display and digital signage market.

The Warwick-based construction company has started work on site at West Longbridge where it will build a 5,900 sq m warehouse on behalf of Allsee Technologies, bringing investment and creating employment opportunities in one of the country’s largest regeneration zones.

The 50-week design and build project, which is expected to reach practical completion late next year, includes three storeys of office space, car parking and external works.

Keir Edmonds, managing director at MCS Group, said: “Starting a new development is always exciting and our latest project at West Longbridge, Birmingham, is no exception. We are thrilled to be working alongside Allsee Technologies to create a fantastic new headquarters here in the Midlands, bringing investment and new jobs to this exceptional regeneration zone.”

Baoli Zhao, managing director at Allsee Technologies, said: “Longbridge has a proud history of manufacturing and innovation, and we are honoured to become part of this legacy with our new headquarters and digital technology centre.

“This development represents an exciting step forward for Allsee Technologies, and the region as a whole, as we invest in creating high-quality job opportunities and advancing digital display and communication technologies. We are thrilled to contribute to the ongoing regeneration of Longbridge, and we look forward to playing a role in its future growth and success as a hub for technology and economic prosperity.”

Allsee Technologies is one of the world’s biggest and most established manufacturers exclusively dedicated to the commercial display and digital signage market.

Using their 17 years of industry expertise, Allsee is fully equipped to provide complete turnkey solutions; developing software to be used alongside the hardware that it manufactures. Thanks to this factor, as well as the huge diversity in the solutions they offer, Allsee is a one-stop-shop for all digital signage integrators and resellers.

Longbridge is the biggest regeneration scheme in the West Midlands and one of the largest in England, with over 140 hectares/350 acres of development land.

It is playing a major role in supporting and restructuring the West Midlands economy through securing technology-based businesses, linked to the Central Technology Belt, and creating traditional employment opportunities. There is a total jobs target of 10,000 for the whole development across a wide range of sectors.

Award-winning MCS Group delivers projects across the industrial, storage and distribution sector. The company has also built and refurbished more than 300 car dealerships including Audi, BMW, McLaren and Jaguar Land Rover since its inception in 2003.