Fast-growing local business, AYBL Group, is pushing ahead with ambitious expansion plans following a record year turnover, with the acquisition of a brand-new UK warehouse in Redditch.
The announcement follows a successful period of growth for the Midlands-born company, which reported a £23.1million turnover earlier this year.
The new 56,600 sq. ft. facility, based on Old Forge Drive, will provide space to increase stock levels and house extended product lines, enabling the business to meet growing demand. Integrating automation to maximise efficiency, the business will have capacity to ship 40,000 orders daily – up from 10,000.
In addition to boosting growth of its gym wear brand, AYBL, the Group has also set its sights on accelerating expansion of women’s fashion brand, Because of Alice (BOA), which was founded by fashion influencer Alice Cross.
Co-founder and CEO at AYBL Group, Reiss Edgerton, said: “The past year has seen phenomenal growth for the business and I’m incredibly proud of the Group as it continues to expand as a major player in the fashion, fitness and lifestyle arenas. Our new warehouse will be instrumental in facilitating future growth plans, and we are looking forward to accelerating operations in line with our brand aspirations, while also stepping up our global expansion schedule.”
The new warehouse is located at Unit 2, Velocity 42, Old Forge Drive, Redditch, B98 7HN.