Leicester-based shop fitting design and manufacturing company Display by Design is celebrating success after a positive planning application – supported by planning experts Marrons Planning – to extend the business’ commercial property use class.
Having previously been refused based on strong objections on highway grounds, Display by Design can now offer 27,750 square feet of surplus space at its site in Chartwell Drive to other businesses looking to grow in the area.
Initially the application for independent commercial use was denied based on perceived issues around lorry manoeuvring and localised congestion. Marrons Planning and transport consultancy DTA worked together to develop a solution for the site, ensuring all buildings at the premises could be independently serviced and accessed by lorries with shared turning areas.
Emma-Leigh North, finance director at Display By Design, said: “We’re thrilled to have our planning application approved so the space at our £4 million site does not go to waste.
“After Covid and now the uncertain economic environment the country is facing, it is great to have the flexibility to be fluid with the space we have to allow the business to thrive and continue to be competitive within the market.”
Sachin Parmar, associate director at Marrons Planning, said: “This was a challenging project and required significant collaboration and negotiation with the local planning and highways authorities to ensure the impact of the plans would be positive. Often after a planning application is rejected, it’s tough to get it approved second time – that’s where creativity, teamwork and experience were essential.
“Not only have we benefitted the client with this solution, but we’ve also benefitted the local economy, providing opportunity for new businesses to operate in the area in this high-quality commercial space.”
Following approval there will be a new arrangement for servicing space, which will include a clearly defined HGV turning area, independent HGV servicing bays for each unit, additional car and cycle parking, EV charging points and extended pedestrian routes.
Simon Parfitt, director at DTA Transportation, said: “We’re thrilled to have helped provide a solution to increase the opportunities at this site. Our technical appraisal has helped identify a more commercially flexible arrangement for how goods and people move around the site, with more efficient use of the existing site’s service yard freeing up space while also delivering sustainable enhancements for the site.”
