London City fringe property advisor Belchak Corin & Co is to be rebranded as BELCOR with effect from today (22 March).
BELCOR operates across all commercial sectors including; office, retail, leisure, industrial and investment in the dynamic sub-markets of Spitalfields, Shoreditch, Dalston, Hackney and Whitechapel and the new brand identity aims to reflect the creativity and innovation found within the business.
The rebranding comes as Oliver Cohen, who joined as a leasing specialist in 2012, is announced as a partner. Since joining the company he has earned the reputation of ‘Mr Shoreditch’ and has been involved in a number of influential transactions in the city fringe, including deals with global brands such as Beats by Dre, Gucci, Travelex, J.Lindeberg, Fat Llama, as well as a number of landmark Shoreditch deals with high profile companies such as David Beckham’s E-Sports team Guild, Pret A Manger, Costa Coffee and Goose Island.
He has also acquired units for the next generation of trendy independent occupiers such as The Attendant, The Brokedown Palace, Walter & Monty and Monologue.
Cohen will sit alongside founding partner Paul Belchak, who launched the company in 2009, and Greg Corin, who became a partner in 2017.
The promotion forms part of BELCOR wider expansion plans. Later this year, in June, the company will move from its current head office at 34 Artillery Lane to a bigger site, as it builds on its 12-strong team.
Paul Belchak says: “The new identity and expansion plan showcases the dynamism and youthful approach within our business while also recognising our heritage as longstanding experts in the eastern City fringe.“
Greg Corin comments: “Oli has made a significant contribution to the business and his promotion to partner is in line with our continuing policy of recognising personal achievement and commitment to our business.”
