One of Europe’s leading shopping behaviour and emotions research specialists has appointed Lichfield-based Ian Strachan Communications Ltd to handle its press relations.
Staffordshire-based SBXL Ltd has brought on board to raise its profile in the retail, specialist and business media.
SBXL, with offices in Lichfield and Tamworth, is a leading retail research firm, combining state-of-the-art technology with a detailed knowledge of human psychology. The company provides retailers and brands with in-depth insights, using techniques such as in-store filming to capture behaviour, The company also provides detailed studies of facial expressions and non-verbal communication to identify sub-conscious decision-making processes, and eye-tracking to determine what shoppers see in-store.
SBXL – which recently featured on Gloria Hunniford’s BBC programme “Rip-Off Food” – counts most UK supermarkets among its clients, as well as retail outlets and brands across Europe, North America and the Far East.
SBXL’s founder and managing director is marketing and psychology expert Phillip Adcock. He said, “We chose Ian Strachan Communications because of the consultancy’s wide-ranging experience and contacts and its rigorous, value-for-money approach to PR. We have specific needs for the growth of our business and we look forward to working together to achieve those.”
This is the third client win in just a few weeks for Ian Strachan Communications, which recently added the Manufacturing Technology Centre in Coventry and Beech Hill Grange care home in Wylde Green to its fast growing portfolio.
Ian Strachan Communications Ltd was set up 12 years ago by Ian Strachan, formerly corporate affairs director at Birmingham commercial vehicle manufacturer LDV and corporate communications director at Rover Group.
Ian Strachan said, “SBXL is a fascinating company with an impressive client list and I am delighted to have been given the opportunity to help the company raise its profile.”