CBRE has appointed John McHugh in a new role as Director of Customer Experience & Placemaking within its Property Management team. Based in the Manchester office, John will lead CBRE’s regional customer experience and placemaking offer delivering tailored services to both clients and occupiers.
John’s role will provide clients with a range of services including research, event curation, development and planning, all with a focus on attraction, engagement and retention of occupiers, supported by CBRE’s agency and professional service lines.
John has over 13 years’ experience in a variety of marketing and brand roles including, Bruntwood and most recently as Head of Strategic & Commercial Marketing within the property division of MAG (Manchester Airports Group), which involved leading the marketing strategy and placemaking activation for the flagship £1billion Airport City Manchester Joint Venture.
Jenny Smith, Senior Director, Property Management at CBRE, commented: “I am thrilled John is joining the team, his appointment will help to create a real point of difference for CBRE and help to support our clients across the North West and beyond. We’re always looking for new ways to drive better value for our clients and the untapped potential of providing placemaking strategy and activation is really important to us.”
John Ogden, Executive Director and Managing Director of CBRE’s northern business, said: “We’re delighted John is joining the CBRE team in the North West at this really exciting time for our business. We strive to attract and recruit the best talent available in the region to support the service delivery to our wide range of clients. We’re looking forward to John and the team working on a variety of high-profile projects over the coming months, as well as taking our strengthened placemaking proposition to new clients across the UK.”
John McHugh, Creative & Place Director at CBRE, said: “Placemaking is becoming increasingly important to landlords and developers and it’s vital our industry explores new and smarter ways of identifying, communicating and delivering a location’s proposition and sense of place. I’m delighted to be joining CBRE to help further develop their placemaking offer for the benefit of their wide range of market-leading clients.”
CBRE manage over 2 million square feet of mixed use and business park instructions in the North West, with a remit to provide placemaking, marketing and place activation to key schemes, including First Street, Towers Business Park, Exchange Quay and the Royal Albert Dock in Liverpool.
