Cushman & Wakefield, a global leader in commercial real estate services, has announced that Michael Daley has been named Global Chief Marketing Officer, reporting to Global President Tod Lickerman. Mr. Daley will be based in New York City.
Mr. Daley, formerly CMO at Mercer, has been advising Cushman & Wakefield during the integration of its historic merger with DTZ. Since that time he has helped shape the strategy and structure of the global marketing and communications team, and now he will lead the team in a full time capacity.
“Michael brings many years of experience inside professional services firms, and a new perspective on our industry. His global team will enable our client relationships and drive demand for our world-class services,” said Tod Lickerman, Global President for Cushman & Wakefield. “We have gathered together the best minds from many industries to help propel Cushman & Wakefield forward. Michael is a great fit and he will do great things here. We are delighted and fortunate to have him join us.”
“We have built a model marketing and communications team, and I look forward to working with this group of talented individuals,” said Michael Daley, Global Chief Marketing Officer for Cushman & Wakefield. “Over the course of its rich heritage Cushman & Wakefield has cultivated immense client loyalty, a foundation that affords great opportunity as we seek to support colleagues around the globe through a superior understanding of our clients and their real estate needs.”
Mr. Daley has over 30 years of experience in both the business-to-business and business-to-consumer segments, managing global marketing and sales organizations or running businesses. Before having helped launch a start-up, he was the Chief Marketing & Sales Officer at Mercer, a global professional services firm. Prior to that, he was the Executive Vice President of Marketing & Distribution at Principal Financial Group; Senior Vice President – Defined Contribution business and Head of Marketing for Cigna’s Retirement Services division; and a Head of Global Product Management for Bankers Trust. He also managed businesses for T. Rowe Price Associates and Quaker Oats.
Mr. Daley holds a Bachelor of Science in Economics degree from University of Pennsylvania’s Wharton School of Business.