Intu Lakeside, located just outside London within the largest concentration of retail and
leisure in Europe, has signed Lakeland, the UK’s preeminent kitchenware retailer, to open a store in the centre following strong customer demand for the brand.
The retailer, which is as renowned for its extensive range of quality kitchenware as it is for its loyal and sophisticated customer base, is very well suited to intu Lakeside’s family
catchment, which accounts for almost half of the centre’s CACI profile.
The 5,000 sq ft unit will be Lakeland’s fifth store within intu’s portfolio, and will open in the
autumn.
Jonathan Ainsley, asset management director at intu, said: “Lakeland has a very loyal
customer basewho love to shop.This highly popular brand is regularly requested as a must have brand in customer surveys by our 26 million annual shoppers, so we know they will hit the ground running at intu Lakeside.”
Lakeland’s Marketing Director, Tony Preedy, said: “Lakeland continues to go from strength to strength. We’ve had many, many requests from our customers to open a store at intu Lakeside, and we’re delighted that this year we will finally be able to do so, in time for Christmas 2013.
Intu’s £180 million expansion plans for intu Lakeside, which have already received outline
planning consent, are focused on meeting the needs of both existing and future tenants.
The plans include an extended retail offer that will see 40 new stores as well as improved transport links. Intu also plans a major new leisure space at intu Lakeside.
Intu Lakeside is represented by CWM and Lunson Mitchenall. Lakeland was represented by Harmer Ray Hoffbrand.
