Leading regional developer Robert Hitchins Ltd announces the appointment of Adrian Field to lead the on-site management team of Cotswolds Designer Outlet, the highly-anticipated new retail and F&B destination in Tewkesbury. This news comes as the construction programme reaches the important one-year milestone, with remarkable progress shown ahead of the Spring 2025 opening.
As Centre Manager at the prestigious new outlet destination, Adrian brings extensive expertise of managing town and city centre destinations, shopping centres and Business Improvement Districts (BIDs), having worked across the region, including in Cardiff, Worcester, Malvern, Warwick and most recently in Redditch. Adrian will apply valuable insights into the leadership of Cotswolds Designer Outlet, drawing on his deep experience of collaborating with stakeholders and retail and F&B brands to drive inward investment, promote destinations and establish a clear and compelling customer experience that drives footfall and creates a positive impact in the community and region.
Adrian Field, Centre Manager at Cotswolds Designer Outlet, commented: “I’m delighted to join Cotswolds Designer Outlet at such an important milestone in the project programme. Living in the region, I’ve been following the project closely and with great interest, and I believe it’s set to play an important role in contributing to the local economy. Seeing the development come to life on-site is inspiring, and the strong interest from top brands reaffirms its potential as a premier destination. My focus now is on building a skilled, collaborative team to deliver a seamless and memorable launch, and setting the highest standards of guest experience and customer service. Success here is all about partnership – that our retail brands, partners, and local stakeholders are all working together to create an outstanding shopping and dining destination that’s both aspirational and welcoming, and firmly established as part of the region’s tourism appeal.”
Simon Tothill, Property & Development Director at Robert Hitchins Ltd added: “We’re pleased to welcome Adrian to the team; his expertise will be essential in shaping Cotswolds Designer Outlet into a must-visit retail and dining destination for the region, and beyond. Tremendous effort from the teams at Robert Hitchins and leasing partner Multi-Realm has gone into curating a standout mix of fashion, lifestyle, homewares, sports, and F&B brands that will add significantly to Cotswolds Designer Outlet’s appeal. With over 80% of space already committed—seven months before opening—the high interest from brands reflects their enthusiasm to attract new customers with a premium experience, offering quality and great outlet value.”
The new outlet retail destination emerging at Tewkesbury Junction 9 of the M5 is now only seven months away from opening, with already 82% of space committed or in legals, to a wide range of leading fashion, lifestyle, leisure and sports brands, as well as popular F&B brands and local specialists. Once completed, the outlet is expected to create up to 500 new jobs and Multi-Realm, the outlet retail specialist managing the destination, is currently recruiting operations and marketing experts to complete the on-site management team.
