Work is progressing on a new restaurant-retail destination owned and operated by the same team behind the hugely successful Pasture Restaurants in Bristol and Cardiff.
Consisting of a butchery, deli, cookery school and burger joint, Prime by Pasture will occupy a 5,500 sq ft corner plot joining St Thomas Street and Cross Street in the Redcliffe Quarter, and will be open from January 2024 for breakfast, morning coffee and brunch, right through until dinner time for burgers and beers. In total, there will be capacity for 75 seated covers at a time.
Sam Elliott is the 35-year-old chef-owner behind a growing portfolio of restaurants. After working with Jamie Oliver for over a decade and reaching the senior level of Chef Director, this will be Sam’s fifth opening of his own in as many years; he already operates two restaurants in Bristol (his first, Pasture, opened in 2018, and Radius opened last year); and two restaurants in Cardiff (a second Pasture, which opened in 2020, and Parallel which opened earlier this year).
Prime by Pasture will create a total of 50 new local jobs and allow Sam and his team to double down on the things that they’re already well known for – impeccably sourced produce, in-house butchery and cooking over fire.
Just like the restaurants, the main focus at Prime by Pasture will be beef, sourced from regenerative South West farms where cattle are raised on pasture, which not only tastes better but has less impact on the environment.
Food waste at Prime by Pasture will be kept to a minimum, and any which is created will be composted in Pasture’s very own anaerobic digester; Pasture is one of the only restaurants in the UK to have this kind of facility on-site.
Meanwhile, Prime by Pasture’s deli will sell a variety of house-made sauces, rubs and marinades, as well as a selection of fresh produce grown at Buttercliffe Farm in Long Ashton – Sam’s own market garden where he has also planted his own vineyard; he has plans to produce and sell the first bottles of wine from the vineyard from 2025 onwards.
Sam explained, “At Pasture we’ve always had a focus on high-quality food and sustainable production, and Prime by Pasture will allow us to expand on this even further. The restaurant will offer an exciting breakfast and brunch offering and “flip” to burgers for lunch and dinner. We’ll also sell produce from our very own farm in Bristol and showcase some of our favourite ingredients from our incredible local suppliers.
Finally, Prime by Pasture will also be home to our very own development kitchen where we can pick up from the success of our live cookery demos during lockdown and welcome the return of Pasture at Home.”
